Concepts · 2026
KARKAS — home builder website concept
An industrial concept for a company that builds private houses: a drafting grid, a millimetre ruler, graphite and safety yellow.
- Concepts
- 2026
- 9
- 2
Challenge
What the client came with
Concept: a website for a builder of turnkey private houses. The main goal is to present building technologies, ready-made designs and the price per square metre clearly enough that visitors request a cost estimate right away.
Solution
What we did
We borrowed the language of technical drawings: a concrete-coloured background with an 80 px grid, a millimetre ruler under the header, hard frames with no rounded corners, graphite and safety yellow. Fonts: condensed Oswald for uppercase headings, IBM Plex Sans for body text and IBM Plex Mono for technical labels. The first screen has a huge headline with an outlined word and a yellow highlight, a house photo with a “dimension line” and a yellow project spec card. Below are a facts strip, technologies as a table with timelines and prices, a catalogue of designs with specs, five stages by week, a hidden-works control block, a price-per-m² table, an FAQ and a yellow estimate request block. On mobile the menu collapses into a burger, tables and cards stack into one column, and the price table hides a secondary column.
Result
How it ended
A finished home page concept — a base we adapt to a specific builder’s technologies, designs and region.
Let us price your project
Describe the task — we will give you a timeline and a price within two business days.