Speed optimisation
Seconds that cost money
A slow site loses visitors before they see the offer, and ranks worse in search.
- core web vitals
- cache
- images
- database
Scope
What we do
Images
- Compression
- WebP
- Lazy loading
Code and scripts
- Minification
- Unused plugins
Caching
- Server
- Browser
- CDN
Core Web Vitals
- LCP
- CLS
- INP
Database
- Cleanup
- Indexes
Process
How it works
Measure
We record current numbers on key pages and device types.
Plan
We show what is slowing things down and how many seconds each fix returns.
Work
We fix in order of weight, from the heaviest down to cosmetics.
Report
A before and after comparison using the same tools as at the start.
Advantages
Why clients choose us
Years of practice
We launched our first site in 2010. Four generations of technology have come and gone since; we are still here.
Projects delivered
From a photographer portfolio to a store with 50,000 products. We have met most industries already.
Of clients come back
They return with a second project or stay on a retainer. That is the number we judge ourselves by.
Hidden extras
The quote is fixed in the contract. If we missed something, that is our problem, not yours.
Articles
You might be interested in
Succeeding with mobile-first indexing
Responsiveness, speed and usability on a phone as the main way your site gets judged.
On-page SEO basics
Tags, internal linking, robots.txt and structure: the base without which external links do nothing.
Redesigning a site without losing rankings
“We launched the new site, and a week later we were getting half the enquiries.” We receive emails like this more often than we would like. The new design looks better, the sales team is happy, and yet the graph in Search Console is slowly sliding down. The owner blames Google’s algorithms, but the cause […]
Core Web Vitals in plain English
“PageSpeed gives us 38 points. Is that a disaster?” Site owners ask us some version of this almost every week. Some got a Search Console email about “poor URLs”, others saw red numbers in a contractor’s report or noticed their site is slower on a phone than a competitor’s. Behind all of these stories are […]
FAQ
Questions we hear often
A neglected WordPress install typically goes from 5–6 seconds down to 1.5–2. We give an exact figure after measuring.
Speed is one ranking factor, particularly on mobile.
We take a full copy before starting. If anything goes wrong we roll back in minutes.
Request
Where do we start
Describe the problem and we will run a free diagnostic.
In detail
Website speed optimisation
A slow site loses visitors before they ever see the offer. Someone on mobile data closes the tab before it finishes loading, and no amount of design matters after that. Search engines treat speed as a ranking factor too, particularly on mobile.
Where the delay comes from
There is rarely a single cause. Most often it is heavy images uploaded without compression, a dozen plugins each pulling their own styles and scripts, no caching at all, and a bloated database full of revisions, spam and leftovers from removed extensions.
How the work runs
- We measure current figures on key pages and device types
- We produce a plan: what is slowing things down and how many seconds each fix returns
- We compress images and convert them to modern formats
- We remove unnecessary scripts and set up caching and a CDN
- We bring Core Web Vitals into the green
- We send a before and after report using the same tools as at the start
We always take a full copy of the site before starting. If anything goes wrong, the previous state is back within minutes.
Scroll to keep reading