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Articles that save money
We write about what we run into daily: pricing, timelines, security, search.
- seo
- development
- security
- speed
Articles
Articles
Core Web Vitals in plain English
“PageSpeed gives us 38 points. Is that a disaster?” Site owners ask us some version of this almost every week. Some got a Search Console email about “poor URLs”, others saw red numbers in a contractor’s report or noticed their site is slower on a phone than a competitor’s. Behind all of these stories are […]
Site migration without losing rankings
“We moved to a new website and our leads from Google disappeared.” A noticeable share of our audits start with that sentence. The story is familiar: a company changes its domain or moves from an old custom system to WordPress, OpenCart or Shopify, the new site goes live on a Friday evening, and two weeks […]
Redesigning a site without losing rankings
“We launched the new site, and a week later we were getting half the enquiries.” We receive emails like this more often than we would like. The new design looks better, the sales team is happy, and yet the graph in Search Console is slowly sliding down. The owner blames Google’s algorithms, but the cause […]
WooCommerce, OpenCart or Shopify: which to choose
“Which platform should we build our store on?” is one of the first questions we hear from clients. Usually there is a friend’s advice behind it (“we run OpenCart and it works fine”), an ad (“launch on Shopify in an evening”) or habit (“our site is on WordPress, so WooCommerce it is”). Any of these […]
Brochure site, corporate site or landing page?
“We need a website.” That is how most first conversations with our clients begin. The next question often stops a business owner in their tracks: what kind? Some want “a quick, cheap landing page”, others “a proper corporate site like the big companies have”, others “just a brochure site with our contacts”. The format usually […]
How to write a website specification
“We need a modern website, like our competitors have, only better.” Many of our first client conversations start this way. The owner knows the business inside out but has no reason to know what a website is made of. The trouble is that everyone on the project pictures that “modern website” differently: the designer sees […]
How much does a website cost
“How much does a website cost?” is the question we hear most often, and we always answer with another: what kind of website? A simple brochure site that goes live in a few weeks and an online store with inventory sync, payments and customer accounts differ not by percentages but by multiples. Owners also often […]
On-page SEO basics
Tags, internal linking, robots.txt and structure: the base without which external links do nothing.
DIY SEO: what you can do yourself
What an owner can genuinely handle alone, and where doing it yourself costs more.
SEO that actually works
Ranking factors that genuinely move the needle, and the ones talked about far more than they deserve.
SEO for the US market
What changes when your audience lives across the ocean: competition, link costs and what the copy has to do.
SEO for web development agencies
The hardest niche a studio can rank in is its own. Here is what works there.
In detail
Studio knowledge base
This is where we write about what we deal with daily: what a website actually costs, why deadlines slip, how to vet a contractor, what to do in the first hours after a breach, and what to realistically expect from search work.
The material is written for business owners rather than fellow developers. We try to explain without jargon and not to turn every article into a covert pitch. Some of what we describe you can genuinely do yourself, and we say so plainly.
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